Everyone seems to be thinking about the COVID-19 problem at the moment. Although it’s not the right moment to worry, you probably think what your company’s next moves should be.
Whatever the size of your company, your clients are approaching you. You’ll need a solid communication plan to keep your current and future clients informed and educated to keep up with the constantly shifting conditions.
This article will guide you through any ambiguity based on excellent customer service.
Use Email Marketing as a Tool
One of the most acceptable methods to contact your consumers is still via email. According to research by Adobe of 1,000 workers, the average American uses business email for 209 minutes per day and personal email for 143 minutes.
When it comes to broad communication, email is far better than social media since you can get in touch with all your clients simultaneously, as opposed to only the ones the algorithm chooses.
Inform your clients via emails regularly how your company is adjusting to the COVID-19 outbreak. You should communicate any changes to your consumers as they occur.
Mobile Technology
Thanks to voice broadcast technology, you may utilize automated menus to provide clients with answers to their inquiries and ensure they get in touch with the proper person inside your company thanks to modern phone technology.
Even preventing your consumers from having to wait on hold is possible with new callback technologies. If a representative is available, you can call them back instead of subjecting them to elevator music. This reduces hang-ups and enhances your capacity to converse with each consumer that reaches you.
Employ Social Media
While social media is still a significant route for contacting and updating clients, email is still thought to be the best communication tool. Social media content can expand your audience beyond your present clientele because many platforms support sharing.
Social media is a suitable medium for disseminating essential information because of its sharing capabilities, such as updated working hours or closure plans during an outbreak.
You may rapidly respond to queries or issues raised by clients in comments on your updates by using social media posts.
Ensure you spend time responding to comments, inquiries, or direct messages rather than merely posting updates on your social media platforms.
Text Messaging
Regardless of the size of your company, texting consumers may be a terrific method to engage with them. Text messaging is an efficient way to quickly alert clients of upcoming appointments, orders, and delivery windows.
If your company is tiny and more significant, you may provide clients the option to receive text messages about specials and discounts. Additionally, you may set up a particular texting support line so that clients can text rather than contact you when they have problems.
Share Updates on Your Website
People will probably start their search for COVID-19 information on your website.
Place a banner on top of your website or enlarge the link so visitors may see it to learn more about your improvements.
You might wish to designate a page just for the adjustments you’re making in reaction to the infection.
If you devote a page, update it frequently and provide the most recent change date to give your clients context. Once the business is back to normal, you should also delete the page.
Utilize Chat Services Such as Facebook Messenger
Depending on your business area, you may want to use messaging programs to communicate with clients and provide support. Customers can ask questions and discuss adjustments with you individually.
Although Facebook Messenger is a fantastic place to start, you might also want to use Twitter and LinkedIn direct messaging to share information with your clients.
Produce Blog Posts
You might need more information about the measures you are taking to combat the epidemic. You can use your blog to publish articles outlining the sanitizing procedures and operational adjustments you’ve made. Then, share these blog entries with your email list and social media.
You must write once and may spread the information many times if you consistently blog about the epidemic. By doing this, you can communicate more quickly and save time.
Bottom Line
You’ll probably need to employ various methods to enlighten your clients.
Set up a daily call with your team to discuss any changes that need to be communicated to consumers. Then, decide on the best approach and delivery method for that message.
You and your clients can easily manage current events if you plan and communicate clearly.
