We are in now 2019 and, with respect to technology, the world has come a long way. From the beginning, there have been revolutionary advances in technology, such as Android, autonomous cars, Virtual Reality, the launch of the Mars Rover. AI driven marketing is the latest addition to this list.
AI has been a subject of trend for quite some days ago and without a doubt, a great feat. It is the intelligence shown by machines that causing resulted revolution in all sectors.
Digital marketing, which is already in development phase, the next target of the AI this year and, might be one of the key applications of the AI.
The relationship between digital marketing and artificial intelligence
The AI has exceptional opportunities in the future in the field of digital marketing: it allows predictive analysis, better experiences for customers and targeted marketing that will undoubtedly offer a better ROI for companies.
In the past, many vendors hesitated to implement artificial intelligence into their policy. The fact is that this year there is considerable trust among marketing specialists regarding it. Through additional processes such as Internet of Things (IoT), big data and Machine Learning, the AI made its presence this year. So 2019 will see noticeable changes and impacts due to AI applications.
How is AI changing digital marketing
The interaction between the online activity and the AI is quite apparent. The machines can easily predict the buyer’s behavior and decisions and use that information to solve problems in the future.
Increase user experience: A great user experience is the only thing that keeps the audience flowing to the website. The website should be such as to provide visitors with ease of use. With the use of AI in digital marketing, it will be much easier to predict the behavior of the buyer, the search cycles, the intention of the buyer, etc. Another important thing is the ease of customer service, with chatbots as the perfect option to handle problems at a much faster rate.
Better return on investment (ROI): The recognition of high-level reliability is one of the excellent features of AI that can make payment processes much faster. You can also solve security problems related to online transactions. Machine learning helps to collect enough data from user behaviors, and adds to your inventory with a better database design. According to the interest of the audience, it provides a better decision-making algorithm that provides a great return on investment.
Easier search sessions: Although users’ current search sessions are quite good, sometimes they can be confusing or clumsy. With digital marketing infused with AI, search engines will be much smarter and risk-free, as the AI can easily track user behavior and predict future decisions and the behavior of the web.
Sales Forecast: Marketing is a continuous and fluctuating place, and adverse fluctuation can cause too many commercial changes (the best example for this is “The Great Recession of 2008”). However, it is easier to predict future market trends with AI. Therefore, essential digital marketing trends are implemented to save a lot of inconvenience later.
Reach the right target audience: Reaching the right people is very essential to add value to your brand and your assets. AI-based digital marketing makes it easier to reach target audiences, as it helps to find people based on their focus, demographics, interests and other aspects.
Better publicity: The perfect way to promote any brand is through advertising. Since the AI collects and analyzes user data and predicts its behavior. The creation of posters of the brands according to the preferences of the audience that turn. You would see the ads according to their interests.
Future of AI in digital marketing
The AI, being an active technology on the rise, can create great things in a lot of fields. In the implementation of the AI to the digital marketing, the strategies not only facilitate the things to the marks but also they solve the problems of the clients.