Are your Insta squares looking lackluster? Is your Facebook banner dull? Or does your YouTube profile page need spicing up?
Look no further than Adobe Spark. This free photo editing software can turn your yawn-worthy photos into something magical.
How can you use Adobe Spark to make your social media marketing campaign sparkle? Read on for a mini-guide.
Adobe Spark—Perfect for Social Media Marketing
Adobe Spark is a suite of web tools and apps which allow users to create engaging visual content. From social media posts and web pages to YouTube video banners and edited Insta posts. The free editing software is user-friendly, yet gives professional results.
First impressions are EVERYTHING in social media. To get noticed you have less than 7 seconds! So you’ve got to get it right.
How can you get started with this photo editing software? Follow these 5 simple steps.
Step 1: Download the App
To start photo editing you’ll either need to download the Spark Post app or access the desktop version. Just remember the desktop version has fewer features.
Step 2: Pick Your Base
When you open the app, you can either pick a template or start from scratch. To start from scratch you have to choose a background.
Use one of your personal photos. Or, if you’re not an avid photographer, there are plenty of free stock photos to choose from. You also have the option of choosing a solid color for a plain and simple background.
Additionally, you can create a collage by selecting the grid version. Adjust the post using the Layout icon.
Step 3: Adjust the Size
After choosing the perfect background, the app will ask you which size you want. You don’t need to know the exact dimensions to heart. All you need is to choose which social media platform you’re creating your graphic for.
For example, if you’re creating an Instagram post. Choose the classic “Instagram” box option. But if you’re posting on Insta stories, choose the “Instagram Stories” option.
It really is as simple as that!
Step 4: Edit Like a Pro
Next, edit your graphic to perfection.
You can add text on photo edits to put across your message. Change the typeface and color to bring life to your post. The app will help you along the way by bringing up a variety of color options that match your background.
You can add shapes and effects to your post. Then play around with the alignment, sizing, spacing, and opacity. You can also use Effects to add text animations, fades, and more.
The cherry on the cake really is the filter. Tap a filter of your choice and choose how dark or light you want the graphic to be.
Step 5: Sharing is Caring
Once you’re finished making your edits to your social media posts, you can preview what the final result will look like. Remember, the app is free but there may be an Adobe Spark watermark in the corner. You can remove it by upgrading to the premium version.
Choose whether to download your design or share it straight to social media.
Edit It or Regret It
Sure, you could just post any old unedited photos and videos on your social media platforms. But if you want your social media marketing to pop out the screen, use Adobe Spark to your advantage and wow the world.
For more guides on how to do cool stuff with tech, check out the “How to” section of our blog.